PRESS RELEASES

April 24, 2002

Mississippi Attracts Texans in Volume - Tourism Blitz to target Dallas and Houston

Jackson, Mississippi, April 24, 2002 - The Mississippi Development Authority, Division of Tourism is capitalizing on the state's proven ability to attract Texas visitors with the launch of a 3-day Mississippi Tourism Sales Blitz beginning April 30 in Houston and rounding up in Dallas on May 2. Special activities are planned to target area travel trade professionals who include corporate meeting planners, travel agents and tour operators.

"Mississippi has seen a significant increase in Texas visitors over the past several years." said Darienne Wilson, Director of Tourism, Mississippi Development Authority. "We want to make certain the travel industry is aware of the abundant opportunities available in Mississippi."

During the Blitz approximately 40 tourism representatives will be visiting travel professionals to educate them about the Mississippi product and to deliver a "Taste of Mississippi" basket filled with Mississippi specialty food items.

"Mississippi is a quintessential spot for historians, art enthusiasts and culture lovers, an adventure destination for those who love the great outdoors, an oasis of indulgence for those who enjoy the leisure of destination resorts and spas, and a sanctuary for the avid golfer," said Wilson. "From the Delta to the Gulf Coast, Mississippi offers a little taste of adventure for everyone. We want our visitors to feel a sense of having found the Mississippi experience... one that Feels Like Coming Home."

For more information regarding travel in Mississippi, visit Tourism's new, more advanced and user-friendly Web site, www.visitmississippi.org.

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Stephen Martin, Communications

Mississippi Tourism Division

Post Office Box 849

Jackson, Mississippi 39205

Telephone: (601) 359-3297

Fax: (601) 359-5757