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PRESS
RELEASES
FOR IMMEDIATE RELEASE:
November 2002
CONTACT:
Dan Shepherd, 703.761.1444
Buffalo Communications
dshepherd@billycaspergolf.com
Mississippi Nominated
as "Emerging Golf Destination of the Year"
Only U.S. Representative
in the "Emerging Golf Destination" Category; Voted
on by the International Association of Golf Tour Operators
and the Golf Travel Writers Association
(JACKSON, Mississippi) - The Mississippi
Development Authority (MDA) Division of Tourism today announces
the state is on the short-list of nominees for awards voted
on by International Association of Golf Tour Operators (IAGTO)
members and the Golf Travel Writers Association (GTWA). Mississippi
has been nominated in the category of best "Emerging
Golf Destination of the Year."
This is the second consecutive year
that Mississippi has been nominated in this category, and
it is the only U.S. representative golf destination included
on the list, which includes Bahamas, Barbados, South Africa,
Italy, Spain, Thailand, and Gold Coast, Australia.
The IAGTO Awards are the official annual
awards for the golf tourism industry. The gala awards evening
takes place during the International Golf Travel Market each
December. This year's event is Dec. 9 in Biarritz, France.
"The annual golf holiday is the
highlight of the golfing year for many of the world's 50 million
players, and the IAGTO Awards serve to reward a few exceptional
contributions to this world of golf travel," says IAGTO
Chief Executive Peter Walton.
Awards are bestowed in three categories:
Undiscovered Golf Destination of the Year, Emerging Golf Destination
of the Year, and Established Golf Destination of the Year.
Last year's winners in these categories, respectively, were
New Zealand, Dubai, and Northern Ireland.
"Golfers, golf tour operators,
and golf travel writers worldwide are increasingly discovering
Mississippi offers convenient access to a wealth of unique,
highly-rated golf venues at affordable prices," says
Robert J. Rohrlack, Jr., the MDA's Executive Director. "Visitors
tell us they love complementing their one-of-a-kind golf experiences
in Mississippi with trips to our many other attractions, including
new casinos, world-famous music, delicious cuisine, and with
our heritage, history and architecture."
This is the second time this month that
Mississippi has been cited for its premier golf-travel opportunities.
Of 314 Metropolitan Statistical Areas
(MSA) defined by the U.S. Census Bureau, the Mississippi areas
of Biloxi-Gulfport (No. 64) and Hattiesburg (No. 76) were
cited by Golf Digest magazine as two of the best U.S. golf
areas in the just-released Metro Golf Rankings. Both Mississippi
areas ranked in the top 24 percent and above Honolulu, Tucson,
Las Vegas, and Tampa-St. Petersburg-Clearwater, for example.
The rankings were scientifically analyzed
and compiled by a Golf Digest research team which assigned
values for the following categories:
* Weather/climate
* Number of public courses per capita
* Number of total courses per capita
* Number of public courses per "avid" player
* Average green fee
* Average star rating and value ranking of Golf Digest's "Places
to Play" feature and average fee
A dozen new, Mississippi golf courses
are currently under development and will open in the near
future. Golf-tourism revenue has increased more than 41 percent
the past three years (1999-2002).
Attractions contributing to Mississippi's
growing popularity as the preferred golf-and-travel destination
include:
· Great year-round weather and
direct flights from major carriers;
· More than 140 courses that offer all price points
and design varieties in five distinct regions;
· New and existing courses designed by top golf course
architects that garner national recognition;
· More affordable courses than most other comparable
U.S. golf destinations;
· World-famous gourmet cuisine, blues music, and luxurious
casino resorts offering star-studded shows;
· Family-themed attractions offering everything from
parks and beaches;
· Widespread acclaim from the annual PGA Tour golf
tournament held in the state capital, Jackson; and,
· History and architecture, including stunning Antebellum
Era mansions turned award-winning B&B venues.
Golf-course architects represented in
Mississippi are Jack Nicklaus, Arnold Palmer, Davis Love III,
Jerry Pate, Tom Fazio, Arthur Hills, and Hale Irwin. Representative
golf courses are Old Waverly Golf Club in West Point, host
of the 1999 U.S. Women's Open won by Julie Inkster; award-winning
Dancing Rabbit at Pearl River Resort and Casino in Philadelphia;
and the Nicklaus-designed Grand Bear Golf Club in Gulfport
near Biloxi.
A free Golf Mississippi Travel Guide
and more information is available by calling 866.801.8551.
# # #
Mollie Gregory
Mississippi Development Authority/
Division of Tourism
P. O. Box 849
Jackson, MS 39205
601.359.3297
mgregory@mississippi.org
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